I'm not sure if we have this brand of rice in Canada, but I thought some of you might appreciate, or might *not* appreciate, seeing this particular rice manufacturer's logo. This brand seems to be in every grocery store here, though I can't recall ever seeing it in Toronto. I had to laugh when I first saw this because parboiled rice is already offensive enough on its own without a terrible yellow cartoon slapped on it. They say it's more nutritious, but I say it's doing a global disservice to proper rice. Because now, when people think about rice, they could think "Uncle Ben" instead of jasmine or basmati. Real rice is insulted by the very existence of the parboiled stuff. It's the ultimate cardinal sin!!!
3 months ago